Brands I’ve teamed up with:
For Crisp’s fall campaigns, I developed the visual brief and guided the art direction, blending seasonal aesthetics with personal favourites like cakes and cheese fondue to create a quietly expressive set of images.
For Shortlist Amsterdam - restaurants & hun simpele succesrecepten, I worked with Famke & Floor van Praag on creative input across several touchpoints and helped shape online visibility that reflected this colourful anniversary edition.
A series of portrait films for MenuNL focusing on individuals making a difference through food for health, planet, or animal welfare, yet unaware of their own influence. My role included strategy, research, interviews, and creative direction, with Vincent van den Brink on camera and editing.
Exploring why climate change doesn’t always influence behaviour, Our Future Food visualises the effects on some beloved snacks in the Lowlands. Photography by Sanne van den Elzen.
On a regular basis, I supported Lowlander with marketing concepts, content strategy, and copywriting, helping highlight its beers brewed with botanicals and its nature-focused brewing approach.
At Chateau Amsterdam, I contributed to concept development, content strategy, and copywriting, supporting the team in shaping messaging that resonates and engages. Photo by Vincent van den Brink
Creative direction for Mona’s taart launch, in collaboration with Home Agency. One of my first projects in food, and one that created a path for what came next.
With Doubled delights, we highlighted the beauty in reflection, turning attention to vegetables that are usually overlooked. My role: guiding the art direction.
For Het Depot I worked on marketing strategy, concepts and content, creating a quiet connection between the museum’s exhibitions and the culinary art crafted at Renilde, its restaurant on the 6th floor. Photo by Studio Unfolded
During my work as an editor and researcher for Culy, I dived into culinary trends, explored the origins of dishes, shared cooking tips, and wrote about restaurants shaping the food scene.
